adding a human touch to workfree.
I was brought on by the founders to help with content. But first, I took a look at the brand positioning and messaging.
Speaking with the founders, it was clear they were building something with a strong vision and purpose, but their brand and content did not reflect that. It did not reflect the humans that were a part of this and will be a part of it. The freelancers, the hiring managers, all the people who want to work together, but also workfree. Workfree is a freelance platform built, used and owned by freelancers. It’s a community-driven platform. So let’s show the humans that fuel it.
Let’s show them how Workfree helps them work better, together.
FROM THIS
TO THIS:
Inspired by the humble sticky note, the most personal medium of communication in the workplace. A mix of doodles and ethereal work fonts. Light and easy on the eyes. A reflection of the smooth working relationships to be had on Workfree.
Here’s what my very efficient, founder-friendly brand positioning & messaging refresh deck looked like:
And this is what Amy Choi, co-founder of Workfree said when she got it.
”Hey Radina, Thank you so much for sharing this - It honestly made my day. Workfree has never made so much sense! I love the tone, the style & how relatable it is. It is all very exciting!”
Ongoing idea generation for the brand
Here’s some more quickfire ideas for content and mini campaigns for Workfree to engage their current and future users.
Once you have the brand positioning, messaging and a strong visual style that is distinctly your brand (and clearly connects with your logo and mission), the possibilities for growing the brand are endless.