I build cool brands with purpose-driven people in emerging tech and beyond.

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Fractional CCO/CBO
Chief Creative/Brand Officer.
Based in Amsterdam.

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Working with clients in:
Amsterdam, Dubai, Berlin, New York, London, Singapore and more.

Branding AI and Web3 brands and everything in between:
MusicTech, SexTech, EdTech, FinTech (SocialFi and DeFi).

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Connect with me on Linkedin 👀
Call me on +447926714424
Email me on hello@radina.space

Need a brand revamp?
You’ve come to the right place.

I'm a fractional Chief Creative & Brand Officer who helps emerging tech companies level up their brand and grow their business. I do more than design logos and direct visuals. I help you position your brand for growth, lead creative and comms across all touchpoints, and guide your team through execution; from pitch decks to product UI.

With 14+ years of working in digital advertising (previously based in Dubai and London), and 5+ embedded in AI and Web3 startups, I’ve led brand campaigns and content strategies across EMEA, APAC, US, and UK markets for major tech brands like Huawei, HSBC, Bose, nowadays applying my global brand expertise to tech start ups in Web3 and AI, with projects in DeFi, MusicTech, Gig Economy Tech, EdTech, SexTech, and community-impact projects outside if tech too.

What I Do

• Brand Positioning, Purpose & Tagline

• Brand Revamps (Logo, Look & Feel, Overall Brand Vibe)

• Comms Direction

• Community-Building

• Campaigns (Launches, Sales, Awareness)

• Website & Product Design

• Social Content

• Pitch Decks

• Cool Merch

• Illustrations

• Characters

• Brand Toolkits

Why Work With Me?

Because you need Big Brand Energy, and someone to bring it to life.

Someone who is as passionate about your tech and its impact as you are, someone who can bridge the gap between product and brand, and sales and marketing.

Branding is not just about making things look pretty. Through branding and creative leadership, I’ll help you:

• Refine your brand and product unique positioning in the market

• Create a visual identity and messaging that feels just right

• Create brand consistency across all channels, and teams

• Build a community that cares about what you do and promotes you organically

• Increase user acquisition and retention

• Creates more reasons for your investors to reinvest
  

I bring expertise in growing global-level brands to the team and your business by refining your purpose, and messaging. With a strong visual identity, and strong sense of purpose, you will grow faster, perform better, and build deeper loyalty with users for years to come.

I can help you develop your purpose-driven positioning and messaging so you can make a much bigger impact - by making your purpose clearer in your branding. This will help you outperform your competitors and boost business growth exponentially, and sustainably in the long run.

DO Purpose-Driven brands really drive business growth?

F*ck yes. There’s research to prove it.

Brands with a strong identity and strong sense of purpose, grow faster, and stronger. Studies have shown that purpose-driven brands significantly outperform their competitors.

A McKinsey study found that such brands achieve more than twice the brand-value growth compared to those focusing solely on profit generation. Read more in this article on McKinsey. Here’s an article in Forbes about 4 ways Purpose-Driven companies outperform competitors as well.

I’ll help you refine your purpose-driven positioning and make it clearer in your branding and messaging.

Future-proofing your business - through purpose-driven branding.

Let’s Build Together

If you’re looking for a strategic creative partner to help you grow your brand, and business, look no further, I’m your woman.