Brand revamp for whisper 🤫
ai chatbots for
of creators
from this:
The original copy and brand lacked clarity and engaging messaging. It didn’t feel engaging and speak directly to the audience. And it didn’t work for website headline copy for SEO.
To this
A huge part of the rebrand was the shift in tone of voice from “we” to “you”. I kept the flowers from the original branding, made them bigger and more bold, yet sensual (gently swaying and caressing the page). Making them bigger felt more impactful and made each feel unique, just like the unique creators who use Whisper.
LOGO EVOLUTION
I updated the logo, giving it a more subtle, “whisper” feel by giving the wordmark an outline shape, with a bubble icon on the ‘i’ to match; a nod to the humble message; putting the focus on conversation and connection, in the OF DMs 🤫 💬
What does Whisper do?
ai chatbots for onlyfans creators 🤫
This is one of the best ways for them to scale their chat business; because there’s only so much chatting one can do in a day. The alternative is to hire humans who can never do it like they do 100%, and humans often make mistakes that costs them business.
What is the bigger mission (beyond product)?
more time and money for creators to grow 🌷
and ultimately help them scale their OF business.
How did that translate into the consumer-facing brand message?
you do you, better.
We’re here to scale them, to help them grow, to use their unique talents (and sales approach) and expand their offering—through an extension of them; an ai chatbot version of them. A chatbot that can pick up the slack when they need it so they can get more time to do other things, for work and personal life.
Brand challenge?
hard to publicly promote a product everyone wants to keep secret 🤫
So we used discreet marketing on all comms and kept our messaging simple, more about helping them grow, and just being a platform that celebrates creators. Visually and in the brand experience as whole, we employed this idea of “whisper marketing", creating a more mysterious feel, giving the users the experience of discovering a secret they don’t want others to know about—like they stumbled onto a goldmine. This was felt in the smallest details, even in the reveal animation on the website intro:
Click on the GIF to go to the website:
We used the discreet “whisper marketing” approach to promote the brand and product IRL at events too, here’s how we reached out to creators at AVN (Expo and Awards) in Las Vegas. I was essentially a walking booth, giving out flowers with a mysterious card. The flowers were a great ice breaker and even if we didn’t connect, it was a lovely brand experience they’ll always remember.
We had a lot of engagement and new fans—and great organic growth for our social channels. The selfies were our best performing posts on both Instagram and X. We also got recognised from our promo at the previous event which happened the weekend before, at XBiz Miami.
This work initially started as a copywriting brief to update the website copy, it turned into a quick rebrand and after the website was done I ended up joining the team to lead on all things brand as Chief Creative Officer.
Here’s my initial proposal on audience, messaging and activation ideas with an updated positioning and tagline that tells creators what we are here to do, to help them grow what they do best, with a simple message: you do you, better.
See how the new brand messaging came to life on the new website:
To promote our product more easily, we launched a free tool, a Chrome Extension, which had super useful features to organise your OF fans. This was another discreet way to get our product in front of creators, and a way for them to more easily promote our brand. Through the extension tool creators got the opportunity to discover “Whisper Pro”, the main offering, bespoke-built AI chatbots.
Whisper intro video, featuring yours truly: